Thursday, December 26, 2019
Risk Management At General Motors - 766 Words
Risk management at General Motors in the past dealt with primarily disasters related to production stoppages, supplier issues and bankruptcies as well as currency fluctuations and manipulation around the world. General Motors identified and mitigated these and other risks through an organizations process called ââ¬Ëactive risk managementââ¬â¢. GM Risk management, which refers to the process of evaluating the risks, classifying and organizing, and reducing risks is shown in the below risk evaluation chart. Risk evaluation, classification, and management was utilized for large and small projects alike and organizational decisions at General Motors. With respect to the ignition switch recall, the risks were not captured and distributed properly to the affected departments in this real world project change of the ignition switch. Engineering, validation and purchasing worked in silos, allowing a substandard product to enter the parts and production supply. The inputs used in thi s project were generic in nature following a standard set of risk management development for product liability and manufacturability. As a result of the recall and Federal investigations, General Motors has implemented a new risk management strategy. The risk reward benefits are achieved in the new approach by identifying the risks, assessing and prioritizing, assigning accountability, developing a plan, monitoring and validating the risks and utilizing lessons learned and providing feedback for others toShow MoreRelatedEssay about General Motors Risk Management Policy975 Words à |à 4 Pagesstated objective of General Motors Risk Management policy? Three primary objectives: 1) Reduce cash flow and earnings volatility ââ¬â this means management hedges the companyââ¬â¢s transaction exposures and deliberately pays no attention to any balance sheet exposures or translation exposures. 2) Minimize the management time and costs dedicated to global FX management ââ¬â this is as a result of an internal study that determined that the investment of resources in active FX management had not resultedRead MoreEssay about Risk Management Within General Motors Company3868 Words à |à 16 PagesAbstract This research looks at the General Motors Company and what led to company failure and filing of bankruptcy in 2009. The American automotive industry was poorly managed for years and was almost eliminated when the economy crashed in 2008. Without the help of the U.S. government, General Motors and Chrysler would not have been able to survive. How did GM, as the number one auto manufacturer and seller, go from being at the top to almost ceasing to exist? This kind of financial mess usuallyRead MoreStrategic Plan Analysis1277 Words à |à 6 PagesAnalysis The following paper will discuss General Motorââ¬â¢s (GM) mission, vision, objectives, and goals, along with General Motors compared and contrasted by management styles with Toyota Corporation whom adopted total quality management (TQM). The paper will discuss characteristics of Toyota Corporation TQM with General Motors and the extent to which Toyota Corporation TQM practices can integrate into General Motors management practices. In 1968, General Motors became the first automotive company toRead MoreGeneral Motors Strategic Plan Analysis Essay1212 Words à |à 5 Pages The following paper will discuss General Motorââ¬â¢s (GM) mission, vision, objectives, and goals, along with General Motors compared and contrasted by management styles with Toyota Corporation whom adopted total quality management (TQM). The paper will discuss characteristics of Toyota Corporation TQM with General Motors and the extent to which Toyota Corporation TQM practices can integrate into General Motors management practices. In 1968, General Motors became the first automotive company to establishRead MoreBechmarking: Riordan Essay1138 Words à |à 5 Pagessimilar issues faced by companies in other industries. General Motors and Verizon are companies that have faced decreased sales and employee concerns over employee reward issues. In Riordan Manufacturing case, they have developed a new business strategy and provide new strategies with their employee reward systems. Riordan Manufacturing has determined what it must do to motivate its employees, but at what cost or risk. Riordans management team needs to decide what is best for their departmentsRead MoreGeneral Motors Supply Chain Essay1574 Words à |à 7 PagesIntroduction Over the years, the U. S. auto industrys market has been experiencing fluctuations due to many reasons including: price, quality and foreign competition. General Motors Corporation (GM) which had been the leading car and truck manufacturer had been experiencing declining market share and facing stiff competition from both U.S manufacturers and foreign imports such as the Asian auto producers that included Toyota, Honda and Nissan. The main reason for increased foreign competition wasRead MoreGeneral Motors And The U.s. Auto Industry1029 Words à |à 5 Pages Five Forces Analysis of General Motors and the U.S. Auto Industry Trinity Washington University Jessica Jackson I realize the responsibility involved in membership in the Trinity community. I agree to abide by the rules and regulations of this community. I also affirm my intentions to live according to the standards of honor, to which lying, stealing, and cheating are opposed. I will help others to maintain this responsibly in all matters essential to the common good of the community.Read MoreBuisness737 Words à |à 3 Pagesresponsibilities and roles increase. The leaders of growing organizations have more planning and decision-making to do. These organizations that are global put an effect on those with financial opportunities in three principal areas: financing, risk management, and capital budget. CFOââ¬â¢s of organizations can reduce the overall financing caused by mixing the internal and external debt of affiliates in several countries. Thereââ¬â¢s an example of how money can be borrowed from one subsidiary with increasedRead MoreUsing Scanning The Horizon Of Possibilities Essay1163 Words à |à 5 Pageson new perspectives to possible future threats or opportunities (Gordon Glen). A tool that helps recognize the ecological deviations and tendencies is known as scanning. ââ¬Å"Through scanning, firms identify early signals of potential changes in the general environment and detect changes that are already underwayâ⬠(Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2015).This is very important to companies because this is how they understand what is happening and how they should adapt to the environmentRead MoreRisk Management : Colorado State University Global1289 Words à |à 6 PagesBachelorââ¬â¢s and/or Masterââ¬â¢s degree. Hazard or pure risks exis t for this scholarly institution. Traditional risk management allows CSU-Global to assess and treat these risks. Generally, this is accomplished through insurance, specifically property-casualty, which transfers the risk of loss from the policyholder to the insurer. For this university, five loss exposures will be identified and studied using the six-step traditional risk management process. CSU-Global is exposed to loss. A loss
Wednesday, December 18, 2019
Christianity and Genocide in Rwanda - 800 Words
Christianity and Genocide in Rwanda by Timothy Longman discusses the roles of the churches in Rwanda and how their influence might have been able to alter the outcome of the genocide. He discusses the rise of Juvenal Habyarimana in politics with his Catholic background, church and state relations, and obedience to political authority. His slogan ââ¬Å"Peace, Unity, and Developmentâ⬠were his political plans for Rwanda. On April 6, 1994, president Juvenal Habyarimanaââ¬â¢s plane was shot down marking the beginning of the Rwandan genocide. His death was a pretext for government and military officials to begin their launch against opponents of their regime. The genocide lasted for 100 days and resulted in over a million deaths. During the genocide theâ⬠¦show more contentâ⬠¦Tutsi were given educational opportunities that would lead to political positions. Missionaries believed that Tutsi were destined to rule Rwanda because of their natural gift for commanding. They felt that Tutsi should rule, where Hutu were solid and naturally fit for service and physical labor. Twa were considered to be savage and lesser of the two ethnic groups. African religious history shows evidence of engaging in ethnic discrimination and violence. During colonial Christian mission projects, they were known to have relationships with the colonial authorities in supporting their violations and fundamental human rights on the innocent. They encouraged obedience to authority rather than standing up for the rights of oppressed populations (14). Religious oppositions was key to the successful replacement of authoritarian rulers, and religious groups have been key in pressuring governments to accept reform (16). These ethnic differences would lead to years of animosity between the Rwandans. Longman asks, ââ¬Å"Why did loyalty to their church and to their fellow believers not prevent Catholics from killing fellow Catholics and Protestants from killing fellow Protestants?â⬠(18). By looking at the Rwandan State and itââ¬â¢s declining economy, lack of resources, and social associations, one can see that itââ¬â¢s citizens needed a target. The Tutsi were a target, their scapegoat for years of conflict and suppression. Pope JohnShow MoreRelatedLife On Earth Is Extremely Diverse Consisting Of Thousands1354 Words à |à 6 Pagesother. In Rwanda, the ethnic tribes have lived through both scenarios of harmonious unity and brutal division. Before colonialism, ethnic tribes inhabiting Rwanda, the Tutsi, Twa,and Hutu, coexisted and assigned jobs to each ethnicity in order to survive and thrive in a peaceful environment. Unfortunately, this commune was interrupted by German colonists who claimed control of the small country, disturbing the peace. The colonists differentiated the three ethnicities inhabiting Rwanda, sproutingRead MoreThe Republic Of Rwand A Nation Of Middle East Africa1481 Words à |à 6 PagesThe Republic of Rwanda is a sovereign nation in Middle East Africa that is filled with a rich history that dates back to the 19th century. Kingship in Rwanda started well before Germanyââ¬â¢s colonization in 1897. The indigenous state was governed through a central monarchy, and relied heavily on the kingsââ¬â¢ predecessors of one of the three royal dynasties and spiritual protection from havoc and misfortune. The king, also, ruled alongside the ââ¬Å"Queen Motherâ⬠, who served an important role in carrying outRead MoreHistorical Globalization Essay685 Words à |à 3 PagesEssay Historical Globalization In the period of historical globalization, a lot of horrible events had happen and many people have suffered, also lost what they had such as land, culture, languages, family, freedom, and dignity. Like the Rwanda incidents, Apartheid Law in South Africa and the incidents in Residential Schools in Canada. Although those things had happened, they still survive and right now is rebuilding and moving forward to not let it happen again with the little help of NGOsRead MoreForeign Influence and Its Positive and Negative Impacts1285 Words à |à 5 Pagesfighting and hatred. The majority of people believe that there isnt a specific cause for genocide. However ââ¬â as shown by the Sudanese and Rwandan Genocidesââ¬âforeign influence, and the absence of it, plays a big role in causing genocide. Before exmaning the effects of foriegn influence in causing genocide, it is important to understand the concepts of foreign influence and genocide. The UN defines genocide any of the following acts committed with intent to destroy, in whole or in part, a nationalRead MoreEssay on U.S. Intervention1563 Words à |à 7 Pagesintervention in foreign countries for humanitarian reason? Why? Why not? Under what conditions should the U.S. intervene if at all? History has been shown to repeat itself, and if we dont learn from it, we are doomed to repeat it. We have watched many genocides happen within the last decade, some of which the U.S. has intervened, and in some cases where they have not. The United States should not intervene in foreign countries for humanitarian reasons because the U.S. may lack investing the amount of troopsRead MoreEuropean Colonists and Africans1018 Words à |à 4 PagesEuropean colonists in Africa. Although, the common person may have thought civilizing was occurring, realistically that was not the case. Africans were being abused, sold into slavery, and stripped of their cultural norms by the colonistsââ¬â¢ religion, Christianity. With constant pressures from Europe, Africa was unable to develop because of population loss, new dependence on European imports as opposed to domestic production, and warfare that was created as a result of European colonists establishing superimposedRead MoreThe Conflict Of Th e Rwandan Genocide1511 Words à |à 7 PagesSometime in April 1994, during the Rwandan Genocide, Father Athanase Seromba helped lure 2,000 Tutsi men, women, and children into his church where they thought they would be safe. One day, Seromba began clearing out the Communion chalices. A refugee in the church begged him to leave the Eucharist so that they could hold a final mass. However, Seromba refused, telling the congregation that the building was no longer a church. Another refugee asked the priest if he would pray for them. He answeredRead MoreRace Is A Social Construction1074 Words à |à 5 Pagesquestions, does have some basis. Commonalities that people share in an ethnic group are language, religion, traditions, or physical features. For example, someone who identifies as ethnically British may celebrate Guy Fawkes day and may practice Christianity and follow the Church of England. However there are also catholic people that can identify as ethnically British. There are man y ethnic groups, and just because you share a common trait with someone (religion or language) does not mean that youRead MoreWho Is Rwanda Thing?2092 Words à |à 9 PagesRegret that Rwanda thingâ⬠The term ââ¬Å"Genocide,â⬠produced by combining geno-, from the Greek word for race or tribe, with -cide, derived from the Latin word for killing, was created by Polish-Jewish lawyer Raphael Lemkin following the horrors of World War II. Although the term ââ¬Å"genocideâ⬠itself may have only been in existence for the past seventy-one years, acts of genocide have been known to happen as early as the 13th century. At long last, the United Nations declared genocide as an internationalRead MoreEuropean Intervention and the Rwandan Genocide2151 Words à |à 9 Pages Genocide is the destruction of a cultural, racial or political group through the use of ââ¬Å"..one-sided mass killings..(Hintjens 267).â⬠The April of 1994, ââ¬Å"Rwandan subjects and citizens were the main actors in the genocide (Hintjens 244).â⬠The establishment of colonial rule by the Europeans impacted the conflict in Rwanda due to the creation of ethnic bounda ries between the Tutsis and the Hutus. Hierarchies were established based upon European racial theories. Throughout
Tuesday, December 10, 2019
Criminalization of Human and Mobility System - Free Samples
Question: Discuss about the Criminalization of Human and Mobility System. Answer: Introduction: This essay will discuss about the effect of globalization and sovereignty in relation to international human smuggling. Globalization is defined as the process by which businesses or firms get international acclaim and start to function on a global scale (Beck 2018). Sovereignty is defined as the power and authority of a governing body without any external interference (Agnew 2017). Globalization and human smuggling are interconnected to each other. An increase in the combined global economy paved the way for international human smuggling. According to United Nations, human smuggling can be defined as the transportation, facilitation, attempted shipping or illicit entry of an individual across the international boundaries by breaking the specific countrys law. Human smuggling refers to deport of individuals in another state or country by illegal means whereas human trafficking refers to implication of force on the individual to deport in another place. Financial gain is implied within human smuggling and the illegal entry takes place in such a place where the individual can be neither a citizen nor a permanent resident (Baylis, Smith and Owens 2017). The research question for this essay will be- how is globalization, sovereignty and cross- border identity related to international people smuggling- in association with permeability to national borders and contemporary anxiety about national identity? Therefore, this essay will be based on the argument of the role played by globalization and sovereignty in the internation al people smuggling. Therefore, from the definitions of international human smuggling it was understood that globalization is responsible largely for people smuggling. Deport of people across the border to other countries or continents can often be considered as human smuggling (Graycar 2017). To create parity between globalization and people smuggling, the article, the criminalization of human and humanitarian smuggling by Scott Watson has critically evaluated the ways in which the states and countries manage international migration by the illegal ways of smuggling. The smugglers took advantage of the national and international boundaries, broadband communication, and migration of people on a large volume and political and economic disturbance have been the added as the major factors in illegal transportation of people. Globalization had a major impact on the smuggling business due to the displaced persons, war victims, poor and the migratory people who were finding shelter in the West to improve their standard of living (Watson 2015). However, in the recent years hostility and migration goes simultaneously with the increasing movement of population. Due to lack of clarification of the particular terms of smuggling and trafficking, the attention is deflected from the real difficulty of victims of this phenomenon. It implies a mutual relationship between those who are willing to leave the state or country and those who want to support the agents in deporting the victims to other country. This mutual relationship ends when the victims reach at their destination after paying the legal fees (Ventrella 2016). The victims are deported to any places all over the world where globalization plays another major role. Recently, the government and the non- government organizations worldwide have started responding to this innovative form of slavery. In this way, sovereignty is playing its part in the offence of human smuggling. Different anti- trafficking programs are implemented in the countries to focus on the awareness campaign and legislative amendments. As per the US Trafficking Victims Protection Act 2000, the countries are making sincere efforts to fulfill the basic standards to minimize human smuggling (Butler and Ratcovich 2016). Criminalization of trafficking is regarded as one among those standards. As the world is connected from one corner to another and global community is emerging, deporting of people either willingly or forcefully are becoming a common activity. The compact nature of the world can be accountable for the process of globalization. It can be stated that globalization has a major role to play in the process of international human smuggling and it is the cause behind making this activity so lucrative and a rapidly increasing criminal offence (Misbach 2015). With the increase in integrated global economy, human smuggling has found an opportunity to thrive in different places. From the viewpoint of sovereignty in the process of international human smuggling, the permeability of national borders can be regarded as an important aspect. Globalization is responsible for fostering inter- connection between commercial states to permit the transfer of goods or human beings. The relative advantage in goods and inexpensive labor in the third- world countries has an impact in the exploitation of human beings for economical benefit (Stenning 2016). This has resulted in creating anxiety about the national identities of that workforce. The individuals who are being deported from the lesser developed countries suffer from identity crisis. They are in a dilemma to select the country where they belong. Another negative impact that it has posed is the increase in income inequality within national and international borders by corroding the long- built national identity (Hidalgo 2016). The economically backward and the politically disadvantaged individuals due to the negativ e impact of globalization feel left out from the society, as they become a part of immigrants (Gallagher and David 2014). Due to the illegal nature of the international human smuggling, the agents always stay one-step ahead of the countrys law and enforcement. The states have adopted several steps to combat this criminal offence, but those remained ineffective. This is because the particular activity is not restricted to any specific boundary. International organizations such as the United Nations, Interpol and a wide range of other NGOs have combined to fight against this battle by utilizing their sovereignty. The UN had adopted the Palermo Protocol of the UN Convention Against, Transnational Organized Crime (Roberts 2018). The illegal activity has been able to gain momentum to such an extent because of the failure of the countrys ineffective laws towards protection of the individuals (Zulyadi, Subramaniam and Kamello 2014). Thus, human smuggling could cast a dark shadow on the past, present and future of the planet earth. The mention of globalization and sovereignty throughout this essay has put a pow erful impact on the argument that was raised in the beginning of the essay. Reference Agnew, J., 2017.Globalization and Sovereignty: Beyond the Territorial Trap. Rowman Littlefield. https://books.google.co.in/books?hl=enlr=id=gsc8DwAAQBAJoi=fndpg=PR5dq=sovereigntyots=3xp75Sz_wcsig=Rkl2KGvopH4jeCz13aXowYQVJes#v=onepageq=sovereigntyf=false Baylis, J., Smith, S. and Owens, P. eds., 2017.The globalization of world politics: an introduction to international relations. Oxford University Press. https://books.google.co.in/books?hl=enlr=id=FwyDDQAAQBAJoi=fndpg=PP1dq=globalizationots=OZoJda77yisig=CrIasRhk61WFgjCm39wufbSTjUE#v=onepageq=globalizationf=false Beck, U., 2018.What is globalization?. John Wiley Sons. https://books.google.co.in/books?hl=enlr=id=REBRDwAAQBAJoi=fndpg=PP2dq=globalizationots=gnkb-MW_tFsig=2e4GiqNlOgIFgcsd8LR-4Kx-SB4#v=onepageq=globalizationf=false Butler, G. and Ratcovich, M., 2016. Operation Sophia in uncharted waters: European and international law challenges for the EU Naval Mission in the Mediterranean Sea.Nordic Journal of International Law,85(3), pp.235-259. https://booksandjournals.brillonline.com/content/journals/10.1163/15718107-08503003 Gallagher, A.T. and David, F., 2014.The international law of migrant smuggling. Cambridge university press. https://books.google.co.in/books?hl=enlr=id=rHnsAwAAQBAJoi=fndpg=PR17dq=Gallagher,+A.T.+and+David,+F.,+2014.+The+international+law+of+migrant+smuggling.+Cambridge+university+press.ots=MlXV0hBqIRsig=StlcvtdRyfcUKZsenvSB1FQVN6Q#v=onepageq=Gallagher%2C%20A.T.%20and%20David%2C%20F.%2C%202014.%20The%20international%20law%20of%20migrant%20smuggling.%20Cambridge%20university%20press.f=false Graycar, A., 2017. Trafficking in human beings. InMigration, Culture Conflict and Crime(pp. 23-42). Routledge. https://www.taylorfrancis.com/books/9781315202358/chapters/10.4324%2F9781315202358-3 Hidalgo, J., 2016. The ethics of people smuggling.Journal of Global Ethics,12(3), pp.311-326. https://www.tandfonline.com/doi/abs/10.1080/17449626.2016.1245676 Missbach, A., 2015. Making a" career" in people-smuggling in Indonesia: protracted transit, restricted mobility and the lack of legal work rights.Sojourn: Journal of Social Issues in Southeast Asia,30(2), pp.423-454. https://muse.jhu.edu/article/587522/summary Roberts, P., 2018. The Militarisation of Migration: From Triton to Sofia: Assessing the Credibility of the EUs Naval Interventions Against Migrant Smuggling in the Mediterranean. InMilitarised Responses to Transnational Organised Crime(pp. 217-233). Palgrave Macmillan, Cham. https://link.springer.com/chapter/10.1007/978-3-319-57565-0_13 Stenning, P., 2016. International Police Executive Symposium (IPES). IPES conference on Police governance and human trafficking; Pattaya, Thailand, 8th13th August, 2015. Official Reporters Report.Police Practice and Research,17(5), pp.493-503. https://www.tandfonline.com/doi/abs/10.1080/15614263.2016.1196912?journalCode=gppr20 Ventrella, M., 2016.The Control of People Smuggling and Trafficking in the EU: Experiences from the UK and Italy. Routledge. https://books.google.co.in/books?hl=enlr=id=zvLOCwAAQBAJoi=fndpg=PP1dq=Ventrella,+M.,+2016.+The+Control+of+People+Smuggling+and+Trafficking+in+the+EU:+Experiences+from+the+UK+and+Italy.+Routledge.++ots=tNN8Xh-3WOsig=zTQr6nJVNtVDIih9YqBuArTOmd0#v=onepageq=Ventrella%2C%20M.%2C%202016.%20The%20Control%20of%20People%20Smuggling%20and%20Trafficking%20in%20the%20EU%3A%20Experiences%20from%20the%20UK%20and%20Italy.%20Routledge.f=false Watson, S., 2015. The criminalization of human and humanitarian smuggling.Migration, Mobility, Displacement,1(1). https://journals.uvic.ca/index.php/mmd/article/view/13273 Zulyadi, R., Subramaniam, G. and Kamello, T., 2014. People Smuggling In Indonesia.International Journal of Asian Social Science,4(11), pp.1092-1099. https://www.aessweb.com/pdf-files/ijass-2014-4(11)-1092-1099.pdf
Monday, December 2, 2019
Kenilworth Castle Essay Example
Kenilworth Castle Paper From the beginning of the 11th Century Kenilworth had just a lone watchtower atop the rocky knoll where the Stone Keep sits today. In this chapter I will describe the changes made to Kenilworth Castle over time, what, why and how affected these changes and who influenced their construction. In 1120 the first major building work took place at Kenilworth, a Motte and Bailey castle was built on the rocky, gravely hill in the place of the old Watchtower, fifty two years after a Motte and Bailey structure had appeared down the road at Warwick. The first tenant of Kenilworth Castle was Geoffrey De Clinton, after being granted the royal manor of Stoneleigh, he needed to defend himself against his neighbours the earls of Warwick. Between 1174-84 a heated political feud between Henry II and his son boiled over, resulting in Kenilworth Castle and others being provisioned and garrisoned by Henry. At this time the castle was rebuilt in stone, in Kenilworths case red sandstone, a material easily come across in the area. Built with thick walls, latest state of the art defences such as Slit windows, parapets, a secure water supply and a single spiral staircase leading up the keep. We will write a custom essay sample on Kenilworth Castle specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Kenilworth Castle specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Kenilworth Castle specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The whole structure was crafted upon a sandstone plinth, heightening the keep further. The keep was an oblong shape building with square towers. It was designed this way to spread the Keeps weight; the idea was that attackers couldnt mine the wall down. Within the walls were also a chapel, stables, kitchen and hall, making the castle self-sufficient. Henrys motive for this mammoth renovation of the castle was to arm the castle in case of further rebellions and uprisings in the area. Circa 1190-99 Richard I granted Kenilworth Castle the right to hold jousting tournaments, a permanent tiltyard was constructed near the castle gatehouse. At this time, jousting and imitation warfare were popular attractions. Around 1210-15, King John further extended the castle; an additional perimeter wall was added along with towers to protect strategic points in the defence. The original ditch was filled in and replaced with a larger outer one. A small river was dammed nearby in order to flood the new ditch to create a mere, a kilometre long and wide, surrounding the castle. This was done to add defensibility to the castle and later on in the castle history, used for recreational use, such as sailing. In 1253 the De Momforts held out in the Castle for 9 months as the crown laid siege to the castle when the family turned against the King in the baronial war. 1389-94 was a period of stability. After the signing of the Magna Carta and the death of King John but Kenilworths towers suggest readiness in case if civil unrest. At this point John Of Gaunt owned the castle and aims to increase the castles prestige and opulence. Kenilworth now started to become a grand residence, as John Of Gaunt demonstrates his wealth by building the Great Hall an impressive ornamental room, built for meetings, banquets and administration. The hall was built in the latest style and contained many luxurious features new to the time. The building was equipped with kitchens, chambers and a chapel. John Of Gaunt also built three new towers all with symmetrical roof patterns to match the Great Hall. These three towers The Strong, Saint Lowe and Gaunts Tower were built to cater nobles residing at the Castle, rather as defensive features. All these new features were to show his power and wealth, and to bring nobles to his residence.
Wednesday, November 27, 2019
Ford Paradigm Shift Essay Example
Ford Paradigm Shift Essay Example Ford Paradigm Shift Essay Ford Paradigm Shift Essay This report alms at critically reviewing, analyzing and evaluating fords present strategy. We will be Identifying the external factors that are impacting on the organization and evaluate why they have led to a paradigm shift. This report will also include our recommendations on how to improve the organizations competitiveness and efficiency. Brief History Ford is a motor company based in Dearborn, Michigan. It is one of the largest industrial corporations in the world with revenues exceeding IEEE billion and over 370,000 employees. They operated In over 200 countries. Although Ford obtained significant revenues and profits from Its financial services subsidiaries, Fords companys basic business still remains the design and manufacture of automobiles and founded by Henry ford. In addition to the Ford, Lincoln, and Mercury brands, Ford also owns a small stake in Mazda in Japan and Gaston Martin in the UK. Ford Introduced methods for large-scale manufacturing of cars and large-scale management of an Industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines hence I-J subsidiaries which was were sold off to India Data in March 2008. Over the last two decades the competition in the auto industry has grown increasingly and since sass the biggest automakers have seen their home markets encroached upon the expansion of foreign-based auto manufacturers, such as Toyota and Honda. The automobile industry also faced over capacity as developing and industrialized nations began to recognize the wealth and lob-producing effects of automobile manufacturing, encouraged development and expansion of their own export-oriented auto Industries. : Although manufacturers varied in their degree of market presence in different geographical regions, the battle or advantage in the industry was fast becoming global. Ford, faced with the challenges of gaining global presence had to look for a way of improving the quality, and reducing cycle while dramatically lowering the cost of developing and bulling cars. In other to achieve this, Ford acquired Swedes Volvo in 1999 this was a movement towards industry consolidation. In 1995 Ford embarked on another strategic plan of restructuring is management and operations called Ford 2000. The plan saw Fords North American, European and International automotive operations Into a single global organization. The restructure plan called for a massive cost cut through reengineering and globalization of corporate organizations and processes. 1 OF 7 Fords new global approach called for technology to be employed in other to overcome the difficulties brought about by geographical information flow. Teams on different continents needed to be able to work together as if they were in the same building. These in turn have brought about a revolution in Fords information technology; in Ford 2000 restructuring information technology was placed within the process reengineering organization. External Factors Affecting Ford The Ford Motor Company has been facing a steady decline in market share for approximately the past twelve years. This decline is largely attributable to certain factor like consumers Behavior, Economic Factors (Rising Gas and Fuel Prices) and Government Policies / Economic Situation and Environment Need. Consumer Behavior: Ford Motor Company Consumers behavior affects ford production and revenue, this could be seen from the Ford decline of market share where consumers where demanding for more cheap quality cars with less fuel consumption or fuel efficient. This gave their Japanese Toyota who is a competitor an edge because there auto products were known to be fuel efficient than fuel. Ford had suffered serious decline in revenue for the past decades and still effect Ford Production and Management Strategic policies. Economic Factors and Government Policy The Economy is another factor that affects Ford Just like it affects other Automobile Industries. These could also be seen through the unstable price of Gas and Fuel which affects the choice of the Consumers. The Recession, Tax and also have much contribution to the growth, management and operation or production of Ford. Environmental Need: This is another factor that has cost Ford Motor Company some huge amount of assets and money. Ford being known to be environmental friendly does what ever it takes to respond to the need of environment or protect it. They have invested heavily to reduce gas or CO emission hence their solar power plane and the hybrid cars Soot Analysis of Form Motor Company Strength I Diversity:Jaguar, Volvo, Mercury, Lincoln, Mazda, Land Rover Second Largest Auto Maker in the world, Ford Motor Credit I Supportive:Gives generously after Seep 11 attacks,Give generously to fight Breast Cancer, Support racing teams MASCARA, Formula 1 etc). 4th on the global 500 list. I Quality:Strong and Quality Productions of the worlds best known brands. Modern Technology e. G. Hybrid Cars. Web strategy has cut car build costs as much as IEEE per car I Weakness I Firestone tire recall which caused stock price to suffer ,3. 5 billion to cover tire recalls. I Disharmony in Management leading to Bill Ford taking over as CEO. I High fuel consumption cars. Shortage of Cash reserve. I Opportunity I More environmentally friendlessness Power, clean the environment and cleaner engine emissions. I Generosity:Given more to charities I Investment in Solar Power very throng chance to become a market leader. They can use their web strategy to cut cost further. I Threat I Competition in Automobile industry is very high I Recession is great Low to For a The paradigm shift. I stoutest products Like natural gas, electricity, water etc. Ford like most other high profile automotive industry has witness paradigm shift in their various stages of their existence and production which we consider to have been as a result of changes in technology, market competition, consumer behavior and regulation from Government. These in turn has been responded by Ford Motor which obviously affected it positively or negatively there by leading to either a new era of technology or product or management changes. Technology Technology has the potentials of changing in lesser time than many other things. In Ford, the development of feature for comfort like Air condition, Heater, etc shifted Ford Automobile technology from the simple vintage cars to more luxury with currently unlimited features www. Overlord. Com/PDF/Deathwatches_BP_report. PDF Consumers Behavior The choices of Consumers have also lead to certain level of shift in Ford Production. These could be seen from general demand for Fuel Economy Care. The demand for fuel economy cars has affected Ford that it has to respond by cutting down the rate of their fuel consumption Just like the need for more Automatic gearing system vehicles has lead Ford to shifting from Manual handling to Automatic. Environmental Need Environmental need has lead Ford to complying with Cafeà © and CO Emission Regulation which obvious is leading to a new shift of Technology and production hence the new Ford Fusion and Hybrid cars Economic Position and Government Policy The need also to reduce the Gas (CO) Emission has lead to certain Regulation by Government which is leading to a shift in technology like the environmental need. Ford has adopted a strategy that focus on CO Emission reduction and regulation which ultimately has lead to the production of Ford Fusion 2010 (Hybrid Cars). Market (Demand and Supply) Ford like other automotive industry remains concern over the unstable prices of oil and fuel which has influenced the choice for cars with fuel economy or efficient. These gave Japanese Auto Industries like Toyota an edge over Ford that Ford has lost some its market share to its competitor whose production technology and high fuel efficient cars products has been in high demand. The lost of market shares has lead to lost of revenue and in effect has created or added more problem to Ford. In an effort to address this, new strategic policies has been strategists by the new CEO Alan Manually that focused on cost cutting and consumers / market demand responsive approach. This has seen a new shift in Ford where for example new Hybrid Car Technology is available which still keeps the competitive edge of Ford and increases its market share product. For Hybrid Fusion Ford Monde Fuel Car Forays Present strategy an a ten Review Ford being a multinational company has been faced with challenges and factors ranging from internal and external, environment, technology advancement, competition, government policies etc and these entire factors has not been without either negative or positive effect. These factors have lead to either improvement or change of plans or strategy to achieve its vision. This plans or strategy is very vital to the well being of organization. No organization has existed without making the management of these policies or plan know as Strategic Management. Many authors have written on strategic management. Alfred D. Chandler (1962) defined it as the determination of the basic long time goals and the objectives of an enterprise, and the adoption of courses of action and the relocation of resources necessary for carrying out these goals. According to G. A Cole (2004, IPPP) Chandler sees strategy as combined goal setting and the planning / action elements required to achieve goals. Kenneth Andrews in his work combined goal- setting with the policies and plans needed to achieve the goal. G. A Cole (2004, IPPP). He distinguished between corporate strategies which defined the businesses the organization is to compete tit. H. L Anions point of view separated goal or what he called objectives from strategy however, he envisaged a relationship between the two in which an objectives (end) is followed by strategy (means) which is evaluated and may lead to a revision of the original objective (ibid). He argued that here typed of decision need to be made and they are, Strategic, Administrative and operating decision. Andrews view that literature of organization theory is by itself of very little use in managing a live organization according to J. Moor (1992 up). And that case studies resent, not illustrations of principle, but data from which generalization may to a limited degree be derived and to which the idea of strategy may be applied is very paramount when considering Ford strategic Management policies and Plane. Ford Motors considered Strategic Management policies / plane as the life wire to existence hence its clear Vision, Mission and Value definition which they called: Our Vision, Our Mission, and Our Value. This serves as a standard by which they could judge or be Judged Our vision: to become the worlds leading company for automotive products and services. Our mission: we are a globally diverse family, with a proud heritage, thats passionately committed to providing outstanding products and services. Our values: we do the right thing for our people, our environment and our society, but above all for our customers or personal mobility for everyone around the globe. Www. Ford. Co. UK/Abductors/Confrontational The (above) has been a frame work by which Ford had recorded its long time success history. They anticipate consumer needs and deliver high quality products and services that will help improve the lives of the people around them (Ford Motor Co. , 2005, April 27). The current President and the CEO Mr.. Manually have made a new innovative and result achieving oriented move in strategist the strategic policies aimed at repositioning, turning Ford around and creating a global multi-national corporation that is self-sustaining and viable according to Ford official online report following the negative effect of the recession on Ford Motor Company. To accomplish these, significant changes were made as and in the strategic Management Polices wanly was Disloyally on Ana Includes developing Ana sustaining a competitive advantage for the goods and services that are produced. At the equines level, Fords strategy formulation phase should deal with positioning the company against rivals, anticipating changes in demand and technologies and then adjusting the strategy to accommodate them, and influencing the nature of competition by strategic actions such as vertical integration and through political actions such as lobbying. Ford developed strategies for cost leadership, differentiation, and focus to create a competitive advantage. Ford recommitted itself to sustainable and profitable growth, to a renewed focus on customers, and to boundless innovation in everything they do: from design, to safety, to fuel-efficiency, o efficiency on the factory floors. They are using their size to accelerate change, and build a culture that encourages fresh new thinking and breakthrough ideas. They concentrated on improving their core automotive business and divested several non- core companies, lowered costs, refocused financial operations on supporting the automotive business and launched the biggest wave of new products in history. To strengthen the balance sheet and cut costs, Ford sold The Hertz Corporation and restructured its agreement with Visited, their parts supplier spin-off. Http:// www. Papers. Mom/sub]sects/strategic-management-and-business-policy-ford-motor- company-page. HTML. However, the strategy has found no whole or basic place with the previous Six Sigma Management Rule based Strategy . The Six Sigma Management Rule seeks to improve the quality of process outputs by identifying and removing the causes of defects and minimizing variability in manufacturing and business processes. Ford and Alan Manually have done an outstanding Job however, the biggest challenge lies ahead in continuing to keep his management team and employees focused, whilst managing others expectations at the same time. Part of the strategy is a policy on Environment which contributed to stabilizing the climate by considering reducing long-term emission. Ford reported that they will achieve this goal by continuously reducing the GOGH emissions and energy usage of their operations, developing more products that lower GOGH-emissions, and establishing an effective and predictable market policy and technological framework for reducing road transport GOGH emissions. Another one of their goals is to promote the development of an infrastructure that will expand the use of bio-fuels and help reduce our dependence on oil. One more goal of theirs is to cut the usage of global energy by 27% and the usage of water by 25% which they have been working on since 2000. Some of their major timeshare targets they are currently working on to contribute to the climate are to reduce North American facility emissions by 6% by 2010, voluntarily offset 2007 and 2008 CO emissions from manufacturing facilities, and reduce U. S. Facility emissions by 10% per vehicle produced by 2012. Http:// company-page. HTML The new strategy has no doubt paid off going by the Ford 2009 financial report that Ford Motor Corporation made $2. Billion, the first after about four years and without taken any federal loan. Www. Unpredictabilitys. Mom/ industry-focus/world-class-operations/ford-CEO-Alan-manually-turnaround-specialist Recommendation After reviewing the current strategic policies Ford adopted, it is easy to see that they are Touching on tenet products, as tenet Dragon name Is tenet Deluges strength a very strong brand name as well. But their policy might not go far enough in preparing for the future in terms of alternate, greener fuels. The importance of this sector w ill become paramount in the near future especially with more competition ND as well as the situation in the Middle East if this deteriorates and oil crisis develops then Ford will lose out. In other to achieve the above mentioned objectives, it is pretty obvious that Ford cannot only rely on their strength they have to think about the future which is more and more technological evolutions taking place hereby increasing the competitors in the automobile industries. Japanese competitors such as Honda are well advanced in developing hybrid engines and new fuel sources and in retrenching to cut costs and focusing inwards, Ford are in danger of missing out on the bigger world market picture. So we would recommend a strategic thinking with more emphasis being put on emerging technologies. With campaigns and slogans that stresses Fords position as a leading world company and at the fore front of development of a greener, cleaner future. This would also help to negate a little bit of the boring image people have of the company. Another strategic thinking I would recommend is the Total Quality Management (TXT) based on Redefined Six Sigma Rule. It was developed in the sass and has been employed by companies to help manage qualities through various processes. TXT is another approach to improving effectiveness, competitiveness, efficiency and flexibility in order to best suit customer needs. Globalization in the world right now means consumers are first in every aspect. There is so much competition at the moment which can only mean one thing consumers have more options and so without smart thinking and planning Ford could easily lose out on the bigger world market picture. Total quality Management is broken down like this: T: quality involves everyone and every activities taking place in the organization Q: Conformance to Requirements (Meeting Customer Requirements). M: Quality can and must be managed. The process of TXT involves various responsibilities such as; meeting customer satisfaction and requirements, reducing time, demand flow manufacturing, improvement teams, reducing costs of service and cost, and improving training. TXT has been successful at reducing costs and improving quality at several companies. Ford Motor Company, Toyota Motor Company and Motorola are Just a few of the major companies who have used the TXT process. By using TXT it will also help Ford to divert attention from the recent history of in-fighting within the organization cause TXT involves that everyone is in the same boat heading in the same direction. Conclusion Ford Like we pointed at above is one of the largest Automobile Industry who has made name and based globally, It has had a decline in revenue and Market share for some years now, these are attributable to certain factor ranging from Consumers behavior, Technology Environmental need, Economic situation etc. These factors that have affected Ford have in some extent lead to another era of management or Production (Paradigm Shift). Ford management has called for a drastic measure that saw ten emergence AT ten new CEO Mr..
Saturday, November 23, 2019
The Life Given Through Adoption Professor Ramos Blog
The Life Given Through Adoption Adoption is something that helps the children and the people who want a child to warm their heart. There arenââ¬â¢t a lot of people who really know and understand the meaning of adoption. Usually everyone knows the basics like, people adopt, because they want to help a child, canââ¬â¢t have a child, or just want government money which is really sad. These things are what I and everyone else think of what adoption is, but there is so many other important facts about adoption that I never knew before. After researching about adoption I found out good and bad things about it. As a person that doesnââ¬â¢t know a whole lot, reading articles based on adoption has blown my mind. In an article named ââ¬Å" The Waiting Gameâ⬠written by: Prue Leith, she tells her story on how her husband was adopted as a little boy, Then her and her husband adopted their child and now their child is adopting their grandchild. She also states how different it has changed since she had adopted he r daughter. Prue states, ââ¬Å"There are now nearly 73,000 looked after children in the UK, rising every year, and it gets increasingly difficult to place them as they get olderâ⬠in which is very true and heartbreaking, because it is harder for the older children to get adopted. It is so hard, because nowadays a lot of people want babies or little kids so they could be able to raise them. I think that everyone should know the real facts about adoption, because itââ¬â¢s something very important. I believe that people who care and help out are the people who deserve an award, because adoption brings out happiness and sadness at the sametime. As I was doing my research I never knew that adopting a child came with having to do so much work, while trying to adopt and when youââ¬â¢ve have already adopted your child. In this article that I read written by, Asher Folg she stated a lot of interesting facts about the children who are waiting for families to bring them to a new home. She said ââ¬Å" One out of every 25 U.S. families with children have an adopted childâ⬠which is new to me, because I never knew about this fact. Another think that she said that really blew my mind was ,â⬠There are 107,918 foster children waiting to be adoptedâ⬠while reading this my heart dropped didnââ¬â¢t know that there were so many kids in the fostering system just waiting in group homes having hope for a family to come along. Thinking of how these children feel make me sad, because I know most of the kids arenââ¬â¢t in great homes while in the system and I just donââ¬â¢t understand how the government could get put kids in homes when the environment is bad for them. There needs to be a change and a lot more effort on the government side. Did you know that there are three types of adoption? Well they have types of adoption while your in the process so as the singles or couples are looking and trying to find out how to adopt a child. They are given a choice on which type of adoption they going to go through to get there new loving baby or child. While I was reading the article, ââ¬Å"Adoptionâ⬠by: Gale Encyclopedia of Everyday Law, she mentioned ââ¬Å" When individuals or couples choose to adopt, the have options.â⬠Reading the different types were very interesting, because I never knew that there was a choice given or that the individuals and couples had a say on the looks of the child they were going to adopt. I would think that people wouldnââ¬â¢t care about what there child looked like. Right? But no people really care and expect to find a certain child to look like the way the parents whom are adopting describe what they want. Which is very sad. I guess itââ¬â¢s okay in a way to a lot of other people because of the money they pay to adopt a child that isnââ¬â¢t in the foster care. Types Of Adoption Domestic Adoption This type of adoption is when the singles or couples want to adopt a child who has the same culture as they do. Also to look physically like the parents who are adopting like the race in particular. Multiethnic Adoptions This typeà of adoption are when the parent or parents donââ¬â¢t particularly mind whatà culture or ethnicity the child is. In other words they donââ¬â¢t care what kind of child they are going to adopt, because they are going to love the child anyways.à International Adoptions The last type of adoption are adopting children who live overseas. In which adoptingà from different countries which a little bit easier than the other types. Even though itââ¬â¢s easier it comes along with adding more steps to the whole process. Also adds having to understand our government rules and their child whom is getting adopted country as well. After all these facts that I have found with the research of articles. I could say that there is a lot of important factors that come with adopting children. I hope after reading this research paper it has helped you as much as it helped me understand more about how complicated adopting could be. Work Cited Leith, Prue. The Adoption Waiting Game. The Spectator (London), May, 2018. SIRS Issues Researcher, https://sks.sirs.com. This article talks about a married couple who the husband was adopted as a child, also how they both adopted a Cambodian girl named li-da which she is going to adopt a child. The main things that I read was about the whole process of adopting a child and the visitations that happen throughout the whole process. The writer of this article Prue Leith is a cookery writer, novelist, businesswoman, and a journalist. à I am using this source into my report by showing how adoption isnââ¬â¢t easy at all. On how there are many things that needs to be done while in the process and having people show up surprise at your home. The article is teaching me things I never knew and thats how I am putting it in the report as a learning process. Adoption. Gale Encyclopedia of Everyday Law, edited by Gale, 3rd edition, 2013. Credo Reference, https://search.credoreference.com/content/entry/galegel/adoption/0?institutionId=5312 . Accessed 26 July. 2018 This article talks about the different types of adoption. The types are of what the type of kids the people who want to adopt end up choosing. Also itââ¬â¢s about all the hard obstacles that the people who want to adopt a child have to face. I am using this source in my report by showing my peers that there are different types of being able to adopt a child. Another reason is how hard it is to help a child have a better life than what they have. This source is reliable because à I found it on the library database under the resources. Edelstein, Susan B., et al. Preparing and Partnering with Families to Support the Adoption of Children from Foster Care. Adoption Quarterly, vol. 20, no. 1, Jan-Mar 2017, pp. 119-133. EBSCOhost, doi:10.1080/10926755.2016.1170087. This article is about how the whole process people end up going through to adopt a child. Also the steps and order of on how the processing goes about. I am using this source in the report on showing that there are many steps and how it pretty much goes about. This source is reliable because I found it on the library database under the resources. à Provencher, Ashley J., et al. Adoption Policy and the Well-Being of Adopted Children in the United States. Child Welfare, vol. 95, no. 1, Jan. 2016, pp. 27-55. EBSCOhost, search.ebscohost.com/login.aspx?direct=truedb=ehhAN=124228780site=ehost-live. This article is about stating the policies and rules of adopting children in the United States. Also it talks about how the percentage of children that need a little more attention behave without being in ASFA or APA. I am using this source because itââ¬â¢s helping me understand that there are rules to benefit the children. Also how there are people helping the special need kids or older kids get adopted by getting into a program. This source is reliable because this article is written by 3 professors. Fogle, Asher. ââ¬Å"Surprising Facts You May Not Know About Adoption.â⬠Good Housekeeping, Good Housekeeping, 21 Mar. 2018, www.goodhousekeeping.com/life/parenting/a35860/adoption-statistics/ .This article is about how many children that are adopted, in foster care, and how many US citizens consider adopting. Also itââ¬â¢s just about the important facts about adoption itself. This source is going to be used into my report by helping me tie in facts into the paragraphs. This writer of this article, Asher Fogle is reliable because she is a writer and is married to a composer.
Thursday, November 21, 2019
Soviet response to the Hungarian revolution of 1956 Essay
Soviet response to the Hungarian revolution of 1956 - Essay Example Only a major and relentless Soviet military incursion quickly put an end to the profound political transformations happening in Hungary, the setting up of the Soviet-ruled administration led by Janos Kadar, and launched the ruthless rebuilding of Soviet rule in the country. This paper discusses the Warsaw Pact and the roots and effects of Hungaryââ¬â¢s withdrawal from the pact on Soviet power and alliances. Introduction The Hungarian Revolution of 1956 characterized the unparalleled confrontation to communism in East Central Europeââ¬â¢s postwar history and regarded as one of the most disastrous episode in the series of political reforms after the demise of Stalin and loosening Stalinist rules in the province. The revolution had three separate stages characterized by transition in leadership. Stalinists were deposed on the 28th of October and the administration of Imre Nagy proclaimed its approval of the revolution, a negotiating period was affirmed, and the Soviet army pulled out from Budapest.2 Janos Kadar declared the establishment of the Hungarian Socialist Workerââ¬â¢s Party, and the formation of revolutionary organizations began. On the 1st of November the Soviet heads declared the initiation of the second military intervention.3 The Warsaw Pact and Hungaryââ¬â¢s Withdrawal The Warsaw Pact is an agreement between the Soviet Union, Romania, Poland, Hungary, East Germany, Czechoslovakia, Bulgaria, and Albania, which was ratified in 1955 and was formally named ââ¬ËThe Treaty of Friendship, Co-operation and Mutual Assistanceââ¬â¢.4 Supposedly the Warsaw Pact was a reaction to an analogous agreement formed in 1949 by Western Allies, the North Atlantic Treaty Organization (NATO), and the 1955 West Germanyââ¬â¢s re-militarization, which raised impending risks to the Eastern nations.5 Even though it was emphasized by everybody that the Warsaw Pact was founded on absolute global equality and joint intervention in one anotherââ¬â¢s domestic issues, the agreement rapidly became a potent political instrument for the Soviet Union to control its allies and exploit their military might and influence. When Hungary attempted to pull out from the 1956 treaty, Soviet military responded to defeat the rebellion.6 There are several causes and effect of the withdrawal of Hungary from the Warsaw Pact. Hungary was the first among ex-Soviet protectorates to raise the possibility of unilaterally retreating from the Warsaw Pact. Rezso Nyers, the Hungarian Socialist Party Chairman, declared in January 1990 that the country withdrew its membership from the Eastern Bloc and that it planned to encourage better alliances with Central European countries, such as Bulgaria, Romania, Poland, Czechoslovakia, and West Germany.7 Nyers further appealed to the Soviet military to exit Hungary immediately. Afterwards, Budapest made a settlement for the total extraction of Soviet troops by the 30th of June 1991, which was ratified on the 10th of March 1 990, by the foreign representatives of Hungary and Soviet Union.8 Budapest, in 1990 and 1991, was determined in its resistance to the prolongation of the Warsaw Pact. Prime Minister Jozsef Antall proposed in June 1990 that the
Wednesday, November 20, 2019
Retrofitting of Existing Reinforced Concrete Members with Carbon Fibre Essay
Retrofitting of Existing Reinforced Concrete Members with Carbon Fibre - Essay Example The results from the experiment generally indicated that when beams are retrofitted in shear as well as flexure by the use of carbon fibre reinforced polymer (CFRP) laminates, they become structurally efficient. In addition, they are also restored to stiffness as well as strength values which are almost equal to or in some cases greater than those of the control beam. It was evident from the results that the efficiency of the strengthening technique by the carbon fibre reinforced polymer (CFRP) in flexure was varying with respect to the length of carbon fibre reinforced polymer (CFRP) plate. Of the three failure modes identified in this experimental work, the main failure was plate debonding in the retrofitted beams. There exist many structures which, for some reasons, fall short of fulfilling the specified requirements. These reasons may include accidents (such as earthquakes), increased loading, upgrade of the design standards, lack of maintenance, construction errors as well as corrosion of the reinforcement bars. The possible remedies for such insufficiency of the structures may include either replacement or retrofitting. Either fibre reinforced polymer (FRP) or steel plates laminates can generally be used in retrofitting of bonded reinforcement to concrete structures. However, fibre reinforced polymer (FRP) is the most convenient for a number of reasons when compared to steel plates: In recent years, carbon fibre reinforced polymer (CFRP) has been widely used as an external reinforcement because it has been found to be important for the improvement of the structural performance of the reinforced concrete structures. Many research work conducted in the past on the strengthening of existing reinforced concrete (RC) beams has been mostly focused on the flexural strengthening (Obaidat et al. 2009), (Ashour et al. 2004), (Wang & Zhang 2008), (Esfahani et al. 2007) and (Wenwei & Guo 2006). On the other hand, the topic
Sunday, November 17, 2019
Army Profession of Arms Essay Example for Free
Army Profession of Arms Essay The Profession of Arms Campaign is mandated by John M. McHugh, secretary of the Army, and Gen. Martin E. Dempsey, Army chief of staff, to assess the state of the Army and take a critical look at how the past decade of war has impacted the military and civilian workforce. ââ¬Å"The overall objective of the campaign is for Soldiers and leaders to refine their understanding of what it means to be professionals expert members of the Profession of Arms after over nine years of war and to recommit to a culture of service and the responsibilities and behaviors of our profession as articulated in the Army ethic,â⬠Dempsey said. Another Army leader talked about what the campaign means for all those serving in the Army, whether Soldier or civilian, and how it is designed to help transition from the past decade of continuous conflict into a still-uncertain future. ââ¬Å"The Army has decided to introduce the campaign for the Profession of Arms to develop leaders of character and competence required to meet the dynamic challenges of the 21st century,â⬠said Lt. Gen. Robert L. Caslen, U.S. Army Combined Arms Center and Fort Leavenworth, Kan., commanding general. ââ¬Å"This campaign is designed to define and reinvigorate what it means to be a professional in the Profession of Arms. As we embark on this mission, we must reflect on the values and traits that define and distinguish us as a unique profession.â⬠Lt. Gen. Richard P. Formica, U.S. Army Space and Missile Defense Command/Army Forces Strategic Command commanding general, has initiated a command-wide review of what it means to be in the Profession of Arms. This review is part of a broader Army wide effort and leaders across the command are getting involved in this open collaborative process to solicit and capture feedback from its Soldiers and civilians. This campaign will also be a teaching opportunity to help better understand what it means to be in this profession and what it means to be in public service that distinguishes a profession from a career. For the workforce at USASMDC/ARSTRAT, the Profession of Arms Campaign is a chance to give input to the Army on how the past decade has influenced, both good and bad, those serving their nation in wartime. ââ¬Å"For the Army as a whole, this is a chance to assess a lot of what impact the last 10 years of being at war has had on our workforce. It is a chance to take note of what we need to do right now, what we need to do in the future and what direction we need to go in, and I think this could have a great effect on SMDC as a whole,â⬠said Lisa Ratley, Concepts Division, Future Warfare Center-Battle Lab. ââ¬Å"We will conduct some roundtable groups and town hall-type meetings with civilians, officers and noncommissioned officers that will take input from everyone. ââ¬Å"This is a great opportunity for SMDC to gather input and have something to say to the Army as a whole,â⬠she added. In the Profession of Arms Campaign, there are five ââ¬Ëcohortsââ¬â¢ that the Army is looking at. They are officers, noncommissioned officers, warrant officers, junior enlisted Soldiers and civilians. The campaign focuses on three questions: What does it mean for the Army to be a Profession of Arms? What does it mean to be a professional Soldier? After nine years of war, how are we, as individual professionals and as a profession, meeting these aspirations? ââ¬Å"The Army chief of staff and secretary of the Army are concerned about what effect the last 10 years of war is having on the Army,â⬠said Donald Long, FWC-BL. ââ¬Å"They want to assess the impact of it and to keep ahead of what has actually changed, and how do we implement fixes to any problems or issues that may come up so we can continue to be a professional Army. ââ¬Å"The Profession of Arms Campaign was officially going to end in December but the commanding general of SMDC wants to extend it to include the next 18 to 24 months of professional development for the civilians, Soldiers and officers in the command to provide professional development on what it means to be a professional in this Profession of Arms,â⬠Long added. The Army has also sent out 20,000 surveys to civilians across the Army to get an input from the workforce. ââ¬Å"To me, working for the Army is not just a job, it is an understanding that we are here to serve the American people,â⬠said Ginny Partan, FWC-BL. ââ¬Å"I think the Profession of Arms Campaign is going to help us bridge the gap between 10 years at war and where we need to head in the future. It is going to help us take a hard look at ourselves, across the spectrum from Soldiers to civilians, to see what we are doing right and where we can improve so that we are better in the future.ââ¬
Friday, November 15, 2019
The Red Pony: Death and Rebirth Essay -- Red Pony Essays
The Red Pony:Ã Death and Rebirth The pony still lay on his side and the wound in his throat bellowed in and out. When Jody saw how dry and dead the hair looked, he knew at last that there was no hope for the pony . . .he had seen it [the dead hair] before, and he knew it was a sure sign for death." In Steinbeck's The Red Pony. death played an intricate role in the life of Jody, an adolescent farmer's child. With the reoccurring theme of death's association with violence, we are eventually enabled to discover that from one such horrific incident, a rebirth of life can be formed. In Steinbeck's classic tale of a young boy's coming of age and his initiation into manhood, this sense of life and rebirth played harmonious roles together. As a typical ten year old boy in a western farming village, Jody basically~y felt the need to justify his manliness, and to prove to his parents that he alone could handle immense responsibilities that others of his own age couldn't. To test this exact faith, a horse, named Gabilan, was handed to Jody by his stem father, ironically called Carl Tifflin instead of "dad." The horse, in fact, proved to be Steinbeck's reoccurring message throughout the remainder of the novel. Testing the patience between man and horse, and also the boy's great love for the beastly animal, it is learned of the need to develop discipline in order to cope with life and with death and the violence associated with it. With the death of the horse came the arrival of an old Mexican man, who too so happened to be coming to the crossroads of his life. The man claimed to be coming to the mountain region to die in the place where he so happened to have been born. Jody's immediate reaction to Gitano, as he was called, appear... ...y now must correlate into his own life. All of Jody's experiences surrounding the violent death of his treasured horse, Gabilan, served to prepare him for an eventual balanced acceptance of life and death. Realistically, Jody knew that the pony was going to die: "When Jody saw how dry and dead the hair looked, he knew at last that there was no hope for the pony." But however prepared he appeared for the death, he still had to assert some resistance to it. This is expressed when he "bashed" the head of the "buzzard straight" as retribution for harming his loved animal. This gory attack on the buzzards at the end of the story indicated his irrational, emotional rejection of the violent aspects of nature. This aspect is what the death of the Red Pony helped Jody to realize, for although his friend had passed, a new rebirth of insight into maturity had entered his mind.
Tuesday, November 12, 2019
Company G 3 Year Marketing Plan Essay
XG Wi-Fi Gateway for mobile devices. Introduction With two decades of innovative and award winning design, Company G has grown to be a market leader in consumer electronics. The Company enjoys unparalleled brand recognition and is highly rated and trusted by consumers worldwide. Company Gââ¬â¢s products are known for their original design, durability and use of innovative technology. Company Gââ¬â¢s brands enjoy both high consumer desirability and high consumer loyalty. With a reputation as a trend setter, many of Company Gââ¬â¢s mobile electronic products are sought-after as ââ¬Å"Status Symbolsâ⬠purchases. Some of the Companyââ¬â¢s products benefit from a cult like following among early adopters and some serve as industry bench-marks against similar products. With the introduction of the XG Wi-Fi Gateway, the Company plans to continue to strive to be the first to market in the consumer electronic market segments that it enjoys competing in. The Company will also maintain the practice of extending products life c ycles and promoting their market positions by offering novel peripheral products such as the XG Wi-Fi Gateway timed to support and broaden the market interest and appeal associated with other existing XG products. Mission Statement ââ¬Å"We combine beautiful design and intuitive functionally to provide consumers with desirable products that enhance the quality and convenience of their lives.â⬠The Product The new XG Wi-Fi Gateway for mobile devices allows consumers to easily manage which Wi-Fi enabled mobile device can assess their secured home Wi-Fi network. The XG Wi-Fi Gateway is a peripheral product of the Companyââ¬â¢s popular XG Wireless Router series. The XG Wi-Fi Gateway is industry compliant with North America and Euro Zone wireless communication standards and is compatible with other manufacturerââ¬â¢s routers. The XG Wi-Fi Gateway for mobile devices allows a consumer to manage their secure home Wi-Fi network through any other device designated as the ââ¬Å"Administratorâ⬠. When a new Wi-Fi enabled device attempts to access the home Wi-Fi network through the XG Wi-Fi Gateway, an alert message is sent to the administrator. The administrator can choose several pre-set network access options as well as select from their own custom rules allowing or limiting network access to specific devices. The XG Wi-Fi Gateway for mobile devices is a 3 inch by 3 inch by 1/3 inch pad that links to the home router via a 2.0 USB plug. The XG Wi-Fi Gateway for mobile devices can also connect directly to any router with the additional purchase of a USB to Ethernet converter cable. The XG Wi-Fi Gateway for mobile devices has a minimal footprint. Once connected, the consumer does not have to interact with or manipulate the devices and it can be hidden or placed out of the way behind a computer or router. The administrator interacts with the XG Wi-Fi Gateway for mobile devices through the Wi-Fi Gateway application. The software is provided and compatible with desktop and laptop computers running Windows, OS X and Chrome operating systems. A free Wi-Fi Gateway application can also be downloaded, installed and run on smart phones and tablets using iOS, Android and Windows Mobile. The XG Wi-Fi Gateway for mobile devices is also compatible with the Xbox360 and PS3 gaming consoles. Consumer Product Classification The consumer product classification for the XG Wi-Fi Gateway for mobile devices falls under a shopping product. Additionally it should be considered with a sub-classification of unsought products. The XG Wi-Fi Gateway extends the functionality and security of modern router, thus the separate, pre-purchase of a router is required. Consumers have ample information available to make decisions regarding purchase decisions for routers; however, they have limited knowledge of the XG Wi-Fi Gateway peripheral or add-on. Consumers will require education and persuasion during the buying process. This is seen as a unique product, currently, there are no other devices or substitutes that offer the functionality of the XG Wi-Fi Gateway. Target Market Majority of our consumers will be males, head of household age 25-54, in a home with a wireless router. The household has multiple computers, smart phones or tablets. Our consumer expresses interest in electronic gadgets and considers themselves to be a ââ¬Å"tech savvyâ⬠buyer. The target consumer is conscious about online security threats and has purchased or upgraded anti-virus software in the last 24 months. Our shopper is engaged with online social networks and media with most news delivered to the household digitally. Purchases of electronic products are heavily influenced by the favorable opinions and reviews from friends and colleagues. They are also strongly influenced by negative reviews of products by tech blogs and consumer comments in social media. Household income of our target consumer is $32,000- $70,000 annually with at least one child living in the home. Analysis of Competitive Environment Threat of new competition The threat of new competition is high. Our belief is the technologies associated with the XG Wi-Fi Gateway could be replicated by any of the other leading manufacturers of wireless routers. Company G hold proprietary technology in the design of the XG Wi-Fi Gateway and will fight to protect its interests and rights, however other manufactures could adopt their own existing patents and processes to compete. We feel these other established brands with distribution channels could generate a competitive rivalry if they choose to enter this market. Threat of substitute products or services The threat of a substitute product is low. Consumers determine if they have a need for the features offered by the XG Wi-Fi Gateway or they choose to forgo those features and service. The XG Wi-Fi Gateway has a high level of product differentiation. Consumers attempting to replicate the services of the XG Wi-Fi Gateway will find it technologically challenging and cost prohibitive to duplicate. Bargaining power of consumers Consumers have moderate bargaining power. The XG Wi-Fi Gateway is a discretionary purchase. The consumer has to desire the enhanced control of their home Wi-Fi network and or the additional security offered by the product. Buyers who have suffered a loss from a network breach will be less price sensitive than those only looking to enhance their level of control. We expect downward price pressure due to demand to bundle and discount the XG Wi-Fi Gateway with other XG routers. Bargaining power of suppliers Threats from suppliers are low. While our product is new, most of the individual components are already mass produced or can easily be produced on existing manufacturing lines requiring only minimal retooling. Key proprietary components can be produced by several of Company Gââ¬â¢s subsidiaries. Suppliers and materials are plentiful and available globally. Intensity of competitive rivalry Rivalry is low. Currently there are no competing products for the XG Wi-Fi Gateway market. Company G enjoys significant brand recognition and brand loyalty. The XG lines also profits from a history of positive consumer reviews and ratings and benefits from higher perceived value when compared to similar products in the market. Outlays are kept low by utilizing existing manufacturing facilities and distribution channels. Costs, such as R&D, marketing, engineering and packaging design are allocated and shared across the whole XG catalog of products. SWOT Analysis Strengths 1.Company G and the XG Brand have high consumer loyalty and are recognized for innovative product design and functionality. 2.The XG Wi-Fi Gateway is the first of a kind to market. 3.The XG Wi-Fi Gateway received positive reviews from influential tech blogs and media. Support 1.Company G has carefully nurtured and reinforced its company brands. Company G has invested a considerable amount of resources promoting and showcasing the various products in the XG line. XG branded products benefit for the loyalty and familiarity consumers have with the existing line thus helping to lower overall new consumer acquisitions costs. We consider this strength to be a core competency. 2.As a first of a kind to market, Company G can maintain a higher price point by controlling the amount of products available without fear of lost of market share to competition. Company G can operate as a monopoly until others enter the market. First to the market also helps reinforce the XG brandââ¬â¢s reputation as a leader in providing cutting edge technology to consumers. We consider this strength to be a core competency. 3.Our target market reads and is influenced by tech blog reviews. Tech blog reviews are a valuable cost neutral resource for increasing product awareness and help raise consumer sentiment and increase product differentiation. Weaknesses 1.The XG Wi-Fi Gateway is a secondary purchase or upgrade after the initial purchase of a router. 2.Low target consumer awareness of product. 3.Target consumer requires educated before purchase. Support 1.Consumers are resistant to making an additional secondary purchase after deciding to buy a router. Consumers realize the enhanced services the XG Wi-Fi Gateway offers are not essential to a secure home network and may postpone a purchase until a demonstrated need is established. 2.As a first of a kind to market, consumers are not aware of the product. The target market is highly sought after and regularly bombarded with sophisticated marketing campaigns. The XG Wi-Fi Gateway is a peripheral product and does not command the spotlight associated with a flagship product launch. 3.Our target consumer will do research prior to making a purchase. Company G will have to put forth assessable information through multiple media outlets for the consumer to find and review. Additionally, sales persons and other trusted sources will need to be introduced to specifications and features of the XG Wi-Fi Gateway to be credible and persuasive. Opportunities 1.The XG Wi-Fi Gateway can be developed for commercial and retail use. 2.Integration into other manufacturesââ¬â¢ routers through licensing agreements. 3.Add versatility with the incorporation with NFC (near field communication) chips. Support 1.The technology in the XG Wi-Fi Gateway could be upgraded to provide a solution in commercial spaces (coffee shops, restaurants storesâ⬠¦) that want to control, monitor or monetize their Wi-Fi bandwidth service. This would expand the XG line into a new market. 2.Company G could increase revenues by licensing the XG Wi-Fi Gateway technology to other router manufactures. By providing completive licensing agreements, it reduces the incentive of the competition from developing rival technology. 3.Near field communication (NFC) chips are an emerging technology with potential to disrupt retail checkout/payment process. The inclusion of NFC could help broaden the market for the XG Wi-Fi Gateway as the technology becomes more widely available in the retail industry. Threats 1.Shifts in technology away from Wi-Fi protocols and services. 2.A low cost competitor enters and disrupts the market. 3.A widespread security breach or software flaw could be catastrophic for the product. Support 1.The pace of change and innovations in technology is ever quickening. Consumer sentiment tends to move towards the newest standard. Wi-Fi technology is well established, reliable and widely taken for granted, it is the old guard. Some modern countries have already shifted away from Wi-Fi services in favor of cellular protocols or Super Wi-Fi, which functions in the TVWS bandwidth. Any shift away from the Wi-Fi protocol would require retooling of the XG Wi-Fi Gateway with new technology which may be prohibitive due to IP rights or development costs. 2.If a low cost competitor enters the market, Company G would have to spend additional marketing resources defending its market share. Company G would also have to engage in completive pricing to maintain its market position. Lower pricing and increased marketing efforts will have a negative impact on the XG Wi-Fi Gatewayââ¬â¢s profits. 3.A security breach could permanently tarnish the XG Wi-Fi Gatewayââ¬â¢s reputation. A major flaw or breach could kill the productââ¬â¢s viability in just a few days. Any breach would be an embarrassment to Company G, could result in lower share prices and expose the company to additional liabilities and lawsuits. Marketing Objectives Product Objective Provide our target consumer with an innovated and desirable product that is friendly and enhances their online activities with ease of use, technological compatibility and upgradeability resulting in annual sales of 1.5 million units in the first year, 3 million by the second year and 5 million by the third. Price Objective Pricing for a stand along XG Wi-Fi Gateway will start at $34.99. Company G will also offer up to a 20% savings premium when retailers order, bundle and promote the XG Wi-Fi Gateway with other XG products. Place Objective The XG Wi-Fi Gateway will utilize existing Company G online and retail distribution channels throughout North America and Europe. Additionally, the XG Wi-Fi Gateway will be carried and offered by the 3 leading cable companies in North America when selling optional residential broadband internet services. 100 days post launch, Company G will also introduce the XG Wi-Fi Gateway into AT&T and T-Mobile retail stores and kiosks in North America along with Vodafone retail outlets in the UK and Movistar retail outlets in Spain. Company G will continue to utilize its proprietary predictive algorithms to ensure global product availability. Promotion Objective We expect to increase our target consumer awareness of the XG Wi-Fi Gateway by 25% in the first six months and by 33% by each year post launch. Catching the attentions of our target consume and demonstrating the XG Wi-Fi Gatewayââ¬â¢s unique features will be critical to the productââ¬â¢s success. Company G will leverage its name recognition, reputation and media relationships along with its vast distribution channels to ensure the target consumer has ample opportunities to learn about and interact with the XG Wi-Fi Gateway prior to purchase. These Marketing Objectives are crafted to provide the optimal return for all of Company Gââ¬â¢s stakeholders. Marketing Strategies Product Strategies â⬠¢Compatibility The XG Wi-Fi Gateway is compatible with all major router equipment sold in North America and Europe. Our target consumer will be assured that The XG Wi-Fi Gateway will work will even previously purchased equipment regardless of the manufacture. â⬠¢Friendly, Ease of Use The XG Wi-Fi Gateway is a plug and forget it device. The software is multi-operating system compatible. The user interface has been extensively reviewed and focuses group tested to ensure an appropriate and intuitive workflow. â⬠¢Longevity, Durability The XG Wi-Fi Gateway hardware has no moving parts and is incased in a durable vinyl covering. The hardware has a life expectancy, with normal use, of 5 to 8 years. Software upgrades are pushed to the device as needed, no interaction is required from the consumer. Given current trends in Wi-Fi technology, Company G expects the software to be compliant with FCC and EU regulators for 10 or more years. Price Strategies â⬠¢Skimming Model Company G will use Skimming Model for the first 100 days. Leading up to The XG Wi-Fi Gatewayââ¬â¢s launch, marketing efforts will target the less price sensitive ââ¬Å"early adoptersâ⬠portion of our consumer group. â⬠¢High-low Pricing High-low pricing will be utilized for the XG Wi-Fi Gateway after 100 days post launch. Special offers will be presented through online and traditional retailers when they bundle other Company G products with the purchase of a The XG Wi-Fi Gateway. Company G will also offer a rebate program in secondary markets coinciding with ââ¬Å"back to schoolâ⬠activities. â⬠¢Psychological Pricing Psychological pricing will be used to have an encouraging psychological influence on our target consumer. The consumer is well educated and well connected and knows what his peers have paid for other similar products. This pricing model will ensure he feels satisfied with the decision leading up to his purchase and comfortable sharing that information with his peer group. Place Strategy â⬠¢Strategic Channel Alliances Company G will utilize strategic channel alliances to get the XG Wi-Fi Gateway in to areas where our target consumers live, work and play. We are partnering with recognized industry leaders to cross promote their compatible products with the XG Wi-Fi Gateway. This strategy allows consumers to see how the product works with other devices and gives them the opportunity to realize an immediate benefit of ownership. â⬠¢Intensive Distribution Model Company G will also unitize an intensive distribution model. We will maximize our current distribution network to deliver the XG Wi-Fi Gateway to all available channels our target consumer may wish to utilize to make a purchase. â⬠¢Pull Strategy Since our consumer desires product specifications in order to make a purchasing decision, Company G will take that ââ¬Å"teachingâ⬠opportunity and convert it in to a desire to, at a minimum, interact with the physical product. We will run a campaign to persuade consumers to ââ¬Å"give it a try yourself at your local electronics retailerâ⬠. This pull strategy should help Company G entice retailers to provide the XG Wi-Fi Gateway a more prominent position in their outlets as consumers ask to interact with the device. Promotion Strategies â⬠¢Trade Shows Trade Shows are an important and ideal location to introduce the XG Wi-Fi Gateway to our target consumer. He regularly attends trade shows and often shares part of his experience on social media. If our consumer does not attend a show, he often seeks out opinions or stories from friends that have attended. The trade show environment allows us to craft the best possible informational and presentation opportunity outside of the consumerââ¬â¢s own home. This strategy is important because our consumer tends to make multiple electronics purchase within three months after attending a Consumer Electronics Show. â⬠¢Product Placements Seeing the XG Wi-Fi Gateway in use is important to our target consumer. We are identifying their popular movies, television and web series and negotiating subtle placement of the XG Wi-Fi Gateway in to the main storyââ¬â¢s setting. Company G used this strategy successfully for several of its mobile products. The overall return for this strategy was better than that of a 30 second commercial buy on a similar type show. Our consumer pays attention to their favorite show and interprets the commercials as interruptions. â⬠¢Trade Allowances Company G will provide advertising and promotion allowances in targeted markets. Trade allowances will be based on a matrix consisting of ratings for the importance of market, the retailerââ¬â¢s foot traffic, sales volume and ad placement and media buy. Retailers can determine how to use the allowance within the terms and conditions of the trade allowance agreement. This strategy demonstrates that Company G values the retailerââ¬â¢s understanding of how to capitalize on the unique marketing challenges in their local market. Tactics and Action Plan Product Action Plan â⬠¢Compatibility oTactic: Test and adjust all XG Wi-Fi Gateway components to ensure the final unit meets all FCC and EU regulations. Test and rate for compatibility against all targeted compatible products. Make adjustments and updates when identified. oDue Date: 6 months before launch then ongoing every 6 months throughout the products life cycle. oResponsible Party: A team made-up of members for the software development group, components and hardware group, competitor intelligence group and the product management team. â⬠¢Friendly, Ease of Use oTactic: Ensure the XG Wi-Fi Gateway is user friendly and offers an intuitive user interface. oDue Date: 9 month ahead of launch. Review will also be conducted before the release of any update that may impact the user interface. oResponsible Party: A team made up of members from market research, software development, public relations and the product management team. â⬠¢Longevity, Durability oTactic: Only high quality components from Company G selected suppliers will be utilized in the manufacturing of the XG Wi-Fi Gateway. All parts are randomly selected for quality assurance and destructive testing throughout the assembly cycle. oDue Date: Continuous once components arrive for assembly. oResponsible Party: Quality control team as well as independent 3rd party auditors. Price Action Plan â⬠¢Skimming Model oTactic: Capitalize and maximize revenue on consumer interest and desire to own a cutting edge product. oDue Date: Initial pricing to be finalized 90 days prior to launch and monitored for the first 100 days post launch oResponsible Party: Financial analysts, accounting, channel marking managers and product management. â⬠¢High-low Pricing oTactic: To maximize the revenue opportunities by providing incentives for retailers and consumers by making special offers by bundling Company G products or offering appropriate rebates. oDue Date: Special pricing, bundling offers and rebate programs will be finalized at launch then reviewed every 3 months. oResponsible Party: Marketing managers, financial analysts, channel marking managers and product managers. â⬠¢Psychological Pricing oTactic: Ensure our target consumer is persuaded that the perceived value is greater than actual retail price. oDue Date: 90 days prior to launch then every 3 months. oResponsible Party: Marketing managers, public relations team, consumer research team, independent 3rd party consumer survey team Place Action Plan â⬠¢Strategic Channel Alliances oTactic: Partner with non-retail partners to introduce the XG Wi-Fi Gateway in unique and impactful locations and situations to our target consumer. oDue Date: 1 year prior to launch then every 3 months. oResponsible Party: Marketing team, channel marking managers and product managers. â⬠¢Intensive Distribution Model oTactic: We will engage all of our distribution and retail partners throughout the entire product cycle. oDue Date: 1 year prior to launch then continuous. oResponsible Party: channel marking managers and distribution management team â⬠¢Pull Strategy oTactic: Entice consumers to ask their local retailers about the XG Wi-Fi Gateway oDue Date:90 days prior to launch then continuously for the first 100 days oResponsible Party: Marketing team and public relations team Promotion Action Plan â⬠¢Trade Shows oTactic: Secure prominent floor space at CESs and Home Shows in major and secondary markets oDue Date:1 Year prior to product launch oResponsible Party: Marketing team, product management team â⬠¢Product Placements oTactic: Identify and secure placement opportunities on targeted media outlets/shows oDue Date: 9 months before launch and through the first year oResponsible Party: Marketing team and media relations team â⬠¢Trade Allowances oTactic: Provide strategic retailers marketing and promotional resources to increase awareness of the XG Wi-Fi Gateway in the local markets they serve. oDue Date: 3 months prior to launch then ongoing. oResponsible Party: Marketing team and channel marking managers Monitoring Procedures To ensure the Product and Marketing Teams meet the XG Wi-Fi Gateway meets Company Gââ¬â¢s financial performance goals: Monitoring Activity: Regular review of ongoing product performance and benchmarking. Due Date/Frequency: Weekly meetings.
Sunday, November 10, 2019
Life development Essay
The aim of this research is to explore a married coupleââ¬â¢s real life experiences and the possible influences that affect their life development. A qualitative thematic analysis was carried out on pre-existing material of three semi-structured interviews and a video. Two main themes were identified : Various Influences and Changeable. This analysis showed support for some research done regarding Eriksonââ¬â¢s development stages, Peckââ¬â¢s contribution on later life, developmental contextualism and Bronfenbrennerââ¬â¢s theory. The findings suggest that life development is multi-facet. A reflexive analysis reviews some limitation on this analysis and recommendations are also made. INTRODUCTION Lifespan development is the one among different psychological perspectives. Psychologists are of different views on human development. Some of them split human development into different stages, some of them focus on the peopleââ¬â¢s later development, some are optimistic but some not, and some opined that our development are deterministic but also some do not think so. Erik Erikson has developed a theory named as Psychosocial in which he stated that there would be eight development stages from birth to later adulthood within our life. (Cooper & Roth, 2002). The theory emphasised that our development is a product of the interaction between the society and individual; and our parents seems to play a key role in our early life. Erikson argued that everyone must develop throughout these eight stages. While treating later life as a relative stable period, Erikson neglect the room of change during the middle and old stages, to cope with this difficulty, Peck further subdivided these two stages into sub-stages. For middle age, Peck consider that we should acknowledge our loss of physical strength while also appreciate our gaining of wisdom, the main task within these stage is to redefine oneââ¬â¢s personality and personal relationship. Besides, individual should shift their emotional attachment to both the vertical and horizontal relationship, i. e. the death of parents and friendship (Cooper & Roth, 2002). For old age, in order to cater the crisis of retirement, Peck argued that individual need to seek other meaningful activities, thus accepted by themselves that they are continually contribute to and valued by the society. Other approach on lifespan development is named as developmental contextualism. It emphasised that development of an individual cannot be seen as an isolated manner, rather, there are internal (e. g. physical fitness) and external (e. g. cultural and social) factors that influences oneââ¬â¢s development. These factors are referred as a level of explanation by psychologists, they comprise different variables, for instances, interpersonal influence, cultural influence, historical influence and etc. These variables would interact and change each other at the same or a different level of explanation which is known as dynamic interactionism. (Cooper & Roth, 2002) In contrast to developmental contextualism, Bronfenbrenner is of different view. He argued that individuals are capable to determine their own development rather than simply constrained by internal and external influences. In his ââ¬Ëecologicalââ¬â¢ theory of development, he suggested that individuals are actively interact with his or her environment during their development. According to the theory, it divided individual physical environment into four parts, i. e. micosystem, mesosystem, exosystem and macrosystem as well. The microsystem refers to oneââ¬â¢s immediate environment, includes social, symbolic and physical characteristics, e. g. personality, healths, values and expectations. The mesosystem describes two or more microsystems inhabited by the same person, e. g. family, work and marriage. Links that take place between two or more settings involving the individual is known as the exosystem, i. e. our community. The macrosystem illustrates the patterns of the aforesaid systems that characterize any given culture or society structures. (Cooper & Roth, 2002) In view of the above approaches, it seems that human development are encompassed by different stages, with internal and external influences; and individuals are with ability to actively change it during the process of development. The purpose of this qualitative research is to see how a couple, Tony and Jo experienced their life and what influence to their development indeed. METHOD Three semi-structured interviews were conducted of a (an aging) couple, Tony and Jo. There is no information on the exact ages of the stakeholders, including the interviewees and the three interviewers. For teaching purposes, the process of the interviews were videotaped with the intervieweesââ¬â¢ consent. The interviews touch topics of identity, separation and attachment and lifespan development. The first interview was conducted by a female researcher Jane who knew that couple for several years. A male researcher has conducted the second interview who knew none about that couple. The last interviewer was a female who asked them about their experiences on the first two interviews. The research was adopted analysing pre-existing materials. It assumed that the Open University of United Kingdom (OUUK) adhered strictly to the British psychological code of ethics such as obtaining informed written consent, addressing issues around confidentiality, protection of participantââ¬â¢s identities, permission to withdraw at any time and sufficient debriefing. (Miell, Phoenix & Thomas, 2002). I am a Chinese male, a part-time psychology student (36 years of age) of the Open University of Hong Kong, and carried out a qualitative thematic analysis on transcripts and video provided by the OUUK. (see Appendix for the full annotated transcripts and an extracted video of the three interviews is also attached) The lifespan development research topic and question were selected and supplied by the OUUK (DSE 212, Method Booklet 5, pages 60 and 61). Familiarization of material was done by reading Chapter 1 in Book 2 (Cooper & Roth, 2002). The next stage of the analysis involved my reading the transcripts several times ââ¬â noting significant points related to my chosen research topic. I then identified recurrent themes from the transcripts. Two main themes were identified and the data was condensed under these themes. This was achieved by photocopying the transcripts and highlighting each bit of the dialogue relating to the themes in different colour pens. Only the first two interviews were used in this research.
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